marketing 422 class contribution
Class contribution instructions
The pyramid to the right indicates that learning occurs best through active participation, such as when teaching others, doing assignments that apply the material, or discussing concepts with others. This class relies heavily on these techniques through outside assignments and in class activities, as opposed to the traditional lecture and exam format. Although students only retain 10% of what they read, this is important for gaining terminology and concepts that can be reinforced through later practice.
(See www.accd.edu
for more on this research).
Contribution tasks for this portion of your grade:
- Oral presentations for both your application moment and IMC plan
- Participation in your team forum through joining and one initial posting that adds to the discussion
- Three ads and analysis
- Media math worksheet
- Compliment or complaint
- Direct mail bag
Note: Attendance does not count, however, excessive absences will lower your contribution grade. See schedule for due dates.
Team forum
Your team will have a private community space for posting documents and communicating about the IMC plan IF your team finds it beneficial. You may set this up anywhere you desire, but I recommend Yahoo! Groups or Google Groups. Download the pdf file for tips on how to use Yahoo! Groups once the group is operative.
Designate someone on your team to be the forum administrator. This person will set up the group, invite all team members to join, and learn how to help all team members use it for communication. To set it up on Yahoo!, follow these instructions (pdf document). Invite Judy Strauss to join so I can assist if needed. Your first assignment is to post your team contact information and agency structure/roles. You are not required to use the online group for continued IMC plan posting, however, there are participation points just for joining and posting one message (just try it to see if it works). This message should add something substantive to the group, versus just posting "I'm in the group." It can be very short, but needs to focus on the plan work ahead, either as ideas, something about your role in the agency, the work you plan to do, etc. You also need to put your real name in your profile because many e-mail addresses don't reveal your name well. After that it is up to your team to decide how to use it.
Contribution grades
Each contribution task will receive a score as follows :
- Zero to 2 points (Poor): not turned in or turned in but without much substance, such as a paragraph of personal opinion that does not relate to the class concepts or book.
- 2.5 points ("Fair" for presentations): below average presentation, as compared with peers.
- 3 points (Check minus or Good): turned in but missing some important components, such as not relating well to book concepts. Average oral presentation.
- 3.5 points (Check or Excellent): A reasonable job that performs as assignment requires and relates to course material.
- 4 points (Check plus or Outstanding). Significant contribution that not only completes the assignment tasks, but shows research, insight, analysis, or creativity backed by evidence. Usually an exceptional submission will be lengthier than others, but it is quality rather than quantity that makes work exceptional.
At semester end, I will add up all the class contribution scores and assign a grade. In general, you will not get a grade for class discussion, but if an individual consistently provides high quality comments, or the reverse (never contributes) his/her contribution grade may be affected.