marketing 495 class schedule
class schedule
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class schedule |
book review | roster | competitive tasks | syllabus (pdf) | |
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| Week | Topics and Reading | Class Activity or Assignment Due |
| 8/27 | Introduction to class |
During class: Strauss ppt |
| 9/3 | Appealing to advertisers |
During class: work on task |
| 9/10 | Appealing to advertisers |
During class: work on task |
| 9/17 | Appealing to advertisers |
During class: work on task |
| 9/24 | Appealing to advertisers |
During class |
| 10/1 | Market research: develop and price a new academic product |
During class: work on task |
| 10/8 | NO formal class tonight. Meet in teams on your own. |
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| 10/15 | Market research: develop and price a new academic product |
During class: work on task Book reviews |
10/22 |
Market research: develop and price a new academic product |
During class |
| 10/29 | Non-profit marketing |
During class: work on task |
| 11/5 | Non-profit marketing |
During class: work on task |
| 11/12 | Non-profit marketing |
During class: work on task |
| 11/19 | Non-profit marketing |
During class |
| 11/26 | No class tonight. Per our agreement you'll meet in teams prior to 11/26 and view the book reviews online, commenting on them. |
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| 12/3 | Market insights | During class: work on task Book reviews |
| 12/17 | Final Exam Period - Attendance Mandatory |
Task #4 debriefing (memo and deliverable due) Client presentations |
| Copyright 1999-2008 by Judy Strauss (image source www.tvacres.com) | ||