Online stats: Pew / Internet and American Life Project
Branding: Interesting debates on this branding site
Branding: Interbrand's Best Brand survey results
word-of-mouth: BzzAgent for programs
Survey Monkey for free online survey creation
SWOT worksheets and much more at Business Balls (click on "Tools and Diagrams")
Good example of SWOT analysis at Marketing Teacher
Advertising World (UT Austin advertising links)The Ultimate Marketing Communications Directory
Webster's Dictionary and Thesaurus
Time and date--for calendars and holidays (because the PalmOS doesn't say when you can skip work)